With the increasing popularity of personal finance topics, the market is getting heated up with banks, insurance companies, fintech and finance sites churning out organic and curated content on a daily or weekly basis. The volume of content needed can be overwhelming for your internal writers.
What is the role of a personal finance writer?
In this digital age, a finance writer creates educational and engaging content for digital platforms usually in the form of blog articles or articles on company websites. Personal finance content can range from savings, insurance, investing, mortgage loans, cards and more. As you can see, there is an array of finance topics and depending on your target audience, you will need to curate your content accordingly. You might even want to produce some of your content in Chinese for your Chinese audience which you would need the help of Chinese copywriters.
When engaging an external finance writer, here are three areas which you might want to look at.
You want to ensure that your writer knows when she is writing about. It would be beneficial if this person has the relevant industry experience with some product knowledge. The writer must also be trusted to do research and keep herself updated on the latest trends and developments.
The writer does not have to be a Search Engine Optimisation (SEO) expert. SEO is the process of optimising your content online for it to be shown as top results in the search results of the search engine for relevant keywords. The better visibility your pages have in search results, the more likely you are to attract attention and prospective customers to your business. Therefore, it would be helpful if your writer has some basic SEO knowledge to provide some suggestions on keywords and internal linking.
Flexible and nimble
Last but not least, other than the technical knowledge, it pays too if the writer is flexible and nimble. Revisions may be needed depending on the number of internal stakeholders involved and ensure that your writer is flexible enough to get the changes done within the stipulated timeframe.
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